• Stop Talking About Yourself
    30 September 2022
    Stop Talking About Yourself
    It’s that awkward first date. You’re excited but nervous. They start talking about themself. And keeps talking about themself. And talks some more. The excitement fades. Your eyes roll. You are over it!
  • Combating Burnout
    08 September 2022
    Combating Burnout
    With a little Google search, WebMD tells us that “burnout” is “a form of exhaustion caused by constantly feeling swamped.” That resonates! We hear the words, “I’m slammed,” or “I’m swamped,” every single day. It’s the nature of our business. So, what do we do with that? There are options: 1. Do something about it or 2. Ignore it and let it happen.
  • Group7even Founded to take Marketing in NWI to the Next Level
    19 August 2022
    Group7even Founded to take Marketing in NWI to the Next Level
    Prior to opening its doors in 2008, Group 7even founded Michelle Andres had spent her storied career in major cities and at large agencies, including FCB Draft (Chicago), Young & Rubicam (Detroit), and KCS & World (Chicago). When she and her husband returned to NWI to raise their family, Michelle noticed a gap in the market. Andres stated, “There weren’t agencies that could do all a company’s marketing from A to Z under one roof. I wanted to fill that gap and offer Chicago-level talent to the businesses of NWI.” .
  • Memorable Messaging
    29 April 2022
    Memorable Messaging
    Do you remember the Oatly commercial from Super Bowl 2021? No? Us Either. Outside of its remarkably terrible jingle, this commercial lacks any of the strategic luster that makes for memorable messaging.
  • QR Codes- Are they useful?
    28 March 2022
    QR Codes- Are they useful?
    As we are sure you have noticed, QR codes are making quite a memorable comeback in marketing world. The food service industry has welcomed these with open arm as the need for cleanliness has increased over the last two years.
  • Should You Be Using TikTok For Your Business?
    13 April 2022
    Should You Be Using TikTok For Your Business?
    Is TikTok becoming the main platform for marketing?
  • The Power of Testimonials
    14 March 2022
    The Power of Testimonials
    In the world of technology, testimonials are an amazing wat to grow your company by word-of-mouth marketing. Sharing what your clients or customers have to say about your company can be very insightful to a potential new client or customer.
  • 17 January 2022
    Vote For Us! 2022 Best of Business Awards
    Each year, we're proud to be nominated as one of the Best Businesses in Northwest Indiana.

    Your vote would mean so much to us in the following categories:

  • How G7 Survived A Global Pandemic
    20 September 2021
    How G7 Survived A Global Pandemic
    A global pandemic was a nightmare for many marketers. With in-person meetings halted, agencies that thrived on relationship marketing were posed to take a heavy hit. How could you nurture existing client relationships (or build new ones??) if you couldn’t even be in the same room together? Surviving the pandemic meant holding on to existing clients and building brand value. Group 7even was able to do just that. We had to step back and understand the impact the pandemic would have on each of our clients. Because we work with a variety of different kinds of companies, we had to adjust accordingly. We braced for significant shifts in strategy and stepped up our digital marketing game. This allowed us to continue to promote products, even if services paused. We identified where we could focus energy, expertise, and funds to provide the most value to every client. By being transparent and flexible, G7 communicated new approaches crucial to keeping our clients while ensuring they kept THEIR customers. What did they need most? What did their customers need most? How could we make sure those needs were met? Michelle Andres, President of Group 7even, noted: "The pandemic presented so many unknowns for the companies we work with. We were very fortunate to have clients that listened to our advice to continue marketing (albeit in different ways with different budgets) to stay connected with their customers. Additionally, we helped our clients navigate changing their business models to focus heavily on digital sales whenever possible. For our clients, the beauty of having G7 as their agency partner was their ability to focus on the other challenges the pandemic presented to their businesses while we handled everything marketing-related. I’m really proud of all of our clients. With no exceptions, all of our clients battled through unprecedented times and came out even stronger than before." By being prepared and proactive, we survived the pandemic unscathed. We also positioned our clients to stay afloat, recover and thrive.
  • Does Relationship Marketing Produce the Best Result?
    19 August 2021
    Does Relationship Marketing Produce the Best Result?
    In 2020, marketing took a backseat for many businesses as they struggled simply to survive. However, as more and more of the country reopens, marketing matters more than ever. And, after a year of extremely limited interaction, consumers are craving connection. Focusing on relationship marketing can very likely be the optimum investment for your brand. Technology can put you in touch with anyone on the planet. But it is not the same as a connection. Like in life, relationships aren’t cultivated with a handshake and smile and then no follow-up. One must continue to check in, help out, listen and adapt to change. Compromise and trust matter just as much in the rapport you build with your customers as it does with your friends. Focusing on short-term transactional marketing may increase sales, but it won’t retain customers. Nor will it increase recommendations and referrals. By prioritizing relationship marketing, your customer retention will increase. In time, your relationships gain strength and longevity, and the more profitable the customers become to your business. These are results of a high emphasis on customer service, customer contact, and focus on product quality. If your brand makes a promise, your brand must keep it. Otherwise, much like life, your consumer goes elsewhere.