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01 June 2023Striking the Perfect Balance: A Guide to Achieving Work-Life Balance in the High-Stress World of Advertising"Advertising, at its heart, is a creative process. Creativity does not flow from burnt-out minds. It flows from minds that are allowed time to think, dream and create," says Michelle Andres, president of leading advertising firm Group 7even. However, achieving that balance in an industry as dynamic, competitive, and time-consuming as advertising is not a walk in the park.Read more...
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07 March 2023Open Office Concept: Good or Bad?We can all think of our dream office that we want to spend our workday in. From a window with a picture-perfect view to a desk made for executives staged smugly in the middle of the room. Everyone ideally needs their own space at work where they can settle in and let their ground-breaking thoughts flow.Read more...
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30 September 2022Stop Talking About YourselfIt’s that awkward first date. You’re excited but nervous. They start talking about themself. And keeps talking about themself. And talks some more. The excitement fades. Your eyes roll. You are over it!Read more...
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08 September 2022Combating BurnoutWith a little Google search, WebMD tells us that “burnout” is “a form of exhaustion caused by constantly feeling swamped.” That resonates! We hear the words, “I’m slammed,” or “I’m swamped,” every single day. It’s the nature of our business. So, what do we do with that? There are options: 1. Do something about it or 2. Ignore it and let it happen.Read more...
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19 August 2022Group7even Founded to take Marketing in NWI to the Next LevelPrior to opening its doors in 2008, Group 7even founded Michelle Andres had spent her storied career in major cities and at large agencies, including FCB Draft (Chicago), Young & Rubicam (Detroit), and KCS & World (Chicago). When she and her husband returned to NWI to raise their family, Michelle noticed a gap in the market. Andres stated, “There weren’t agencies that could do all a company’s marketing from A to Z under one roof. I wanted to fill that gap and offer Chicago-level talent to the businesses of NWI.” .Read more...
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29 April 2022Memorable MessagingDo you remember the Oatly commercial from Super Bowl 2021? No? Us Either. Outside of its remarkably terrible jingle, this commercial lacks any of the strategic luster that makes for memorable messaging.Read more...
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13 April 2022Should You Be Using TikTok For Your Business?Is TikTok becoming the main platform for marketing?Read more...
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28 March 2022QR Codes- Are they useful?As we are sure you have noticed, QR codes are making quite a memorable comeback in marketing world. The food service industry has welcomed these with open arm as the need for cleanliness has increased over the last two years.Read more...
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14 March 2022The Power of TestimonialsIn the world of technology, testimonials are an amazing wat to grow your company by word-of-mouth marketing. Sharing what your clients or customers have to say about your company can be very insightful to a potential new client or customer.Read more...
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17 January 2022Vote For Us! 2022 Best of Business AwardsEach year, we're proud to be nominated as one of the Best Businesses in Northwest Indiana.Read more...
Your vote would mean so much to us in the following categories:

When you work with G7, there is a personal relationship that is established. We have become family and are not just another account. They really care about us and want to help.
Jeff Quinn - Haire Group

G7 understands our distinct challenges. They eagerly dive in headfirst to meet our needs. Their strategy, technology and creative acumen always fuels uncommon ideas that succeed.
Kay Ball - Elkhart General Hospital Foundation

Group7even is so responsive and proactive that we don’t feel like they are an outsourced relationship, rather our internal marketing department.