"Advertising, at its heart, is a creative process. Creativity does not flow from burnt-out minds. It flows from minds that are allowed time to think, dream and create," says Michelle Andres, president of leading advertising firm Group 7even. However, achieving that balance in an industry as dynamic, competitive, and time-consuming as advertising is not a walk in the park.

It’s that awkward first date. You’re excited but nervous. They start talking about themself. And keeps talking about themself. And talks some more. The excitement fades. Your eyes roll. You are over it!

Prior to opening its doors in 2008, Group 7even founded Michelle Andres had spent her storied career in major cities and at large agencies, including FCB Draft (Chicago), Young & Rubicam (Detroit), and KCS & World (Chicago). When she and her husband returned to NWI to raise their family, Michelle noticed a gap in the market. Andres stated, “There weren’t agencies that could do all a company’s marketing from A to Z under one roof. I wanted to fill that gap and offer Chicago-level talent to the businesses of NWI.” .

Is TikTok becoming the main platform for marketing?

In the world of technology, testimonials are an amazing wat to grow your company by word-of-mouth marketing. Sharing what your clients or customers have to say about your company can be very insightful to a potential new client or customer.