Group
7even
Blog

  • "Good advertising builds sales. Great advertising builds factories." - Bill Bernbach
    11 January 2021
    "Good advertising builds sales. Great advertising builds factories." - Bill Bernbach

    Why is it that advertising seems to get such a bad wrap? More times than I care to count, I have been in conversations where people have described advertising executives as something between a used car salesman and a drug dealer (which always makes for an interesting moment when someone then asks me what I do for a living).

    Read more...
  • How the Pandemic Has Changed the Way We Shop
    23 December 2020
    How the Pandemic Has Changed the Way We Shop

    The recent quarantine-related lockdown has shifted consumer behaviors – some that will likely continue even after anxieties have subsided, and life returns to normal.

    Read more...
  • The Age of the Digital Universal ID
    10 August 2020
    The Age of the Digital Universal ID

    The browser wars waged against third-party cookies over privacy issues is nothing new. Safari and Firefox are already blocking third-party cookies, and Google plans to phase them out by 2022.  Cookies have long been relied on to link customer identities across various channels and assets and are critical to a deeper understanding of customer behavior that ultimately drives a better brand experience.

    Read more...
  • Time to Reconnect by Doug Ross (NWIndiana Business)
    08 June 2020
    Time to Reconnect by Doug Ross (NWIndiana Business)

    For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back.

    Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.

    Read more...