• Striking the Perfect Balance: A Guide to Achieving Work-Life Balance in the High-Stress World of Advertising
    01 June 2023
    Striking the Perfect Balance: A Guide to Achieving Work-Life Balance in the High-Stress World of Advertising
    "Advertising, at its heart, is a creative process. Creativity does not flow from burnt-out minds. It flows from minds that are allowed time to think, dream and create," says Michelle Andres, president of leading advertising firm Group 7even. However, achieving that balance in an industry as dynamic, competitive, and time-consuming as advertising is not a walk in the park.
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  • Open Office Concept: Good or Bad?
    07 March 2023
    Open Office Concept: Good or Bad?
    We can all think of our dream office that we want to spend our workday in. From a window with a picture-perfect view to a desk made for executives staged smugly in the middle of the room. Everyone ideally needs their own space at work where they can settle in and let their ground-breaking thoughts flow.
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  • Stop Talking About Yourself
    30 September 2022
    Stop Talking About Yourself
    It’s that awkward first date. You’re excited but nervous. They start talking about themself. And keeps talking about themself. And talks some more. The excitement fades. Your eyes roll. You are over it!
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  • Combating Burnout
    08 September 2022
    Combating Burnout
    With a little Google search, WebMD tells us that “burnout” is “a form of exhaustion caused by constantly feeling swamped.” That resonates! We hear the words, “I’m slammed,” or “I’m swamped,” every single day. It’s the nature of our business. So, what do we do with that? There are options: 1. Do something about it or 2. Ignore it and let it happen.
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  • Group7even Founded to take Marketing in NWI to the Next Level
    19 August 2022
    Group7even Founded to take Marketing in NWI to the Next Level
    Prior to opening its doors in 2008, Group 7even founded Michelle Andres had spent her storied career in major cities and at large agencies, including FCB Draft (Chicago), Young & Rubicam (Detroit), and KCS & World (Chicago). When she and her husband returned to NWI to raise their family, Michelle noticed a gap in the market. Andres stated, “There weren’t agencies that could do all a company’s marketing from A to Z under one roof. I wanted to fill that gap and offer Chicago-level talent to the businesses of NWI.” .
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  • Memorable Messaging
    29 April 2022
    Memorable Messaging
    Do you remember the Oatly commercial from Super Bowl 2021? No? Us Either. Outside of its remarkably terrible jingle, this commercial lacks any of the strategic luster that makes for memorable messaging.
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  • Should You Be Using TikTok For Your Business?
    13 April 2022
    Should You Be Using TikTok For Your Business?
    Is TikTok becoming the main platform for marketing?
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  • QR Codes- Are they useful?
    28 March 2022
    QR Codes- Are they useful?
    As we are sure you have noticed, QR codes are making quite a memorable comeback in marketing world. The food service industry has welcomed these with open arm as the need for cleanliness has increased over the last two years.
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  • The Power of Testimonials
    14 March 2022
    The Power of Testimonials
    In the world of technology, testimonials are an amazing wat to grow your company by word-of-mouth marketing. Sharing what your clients or customers have to say about your company can be very insightful to a potential new client or customer.
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  • 17 January 2022
    Vote For Us! 2022 Best of Business Awards
    Each year, we're proud to be nominated as one of the Best Businesses in Northwest Indiana.

    Your vote would mean so much to us in the following categories:

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