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Blog
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18 March 2021We've always done it this wayRead more...When it comes to marketing, a common mistake businesses make is settling into the mindset of, “We’ve always done it this way.” However, the same old way of thinking gets the same old results. Everyone has heard, “if it’s not broke, don’t fix it.”
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11 January 2021"Good advertising builds sales. Great advertising builds factories." - Bill BernbachRead more...Why is it that advertising seems to get such a bad wrap? More times than I care to count, I have been in conversations where people have described advertising executives as something between a used car salesman and a drug dealer (which always makes for an interesting moment when someone then asks me what I do for a living).
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23 December 2020How the Pandemic Has Changed the Way We ShopRead more...The recent quarantine-related lockdown has shifted consumer behaviors – some that will likely continue even after anxieties have subsided, and life returns to normal.
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10 August 2020The Age of the Digital Universal IDRead more...The browser wars waged against third-party cookies over privacy issues is nothing new. Safari and Firefox are already blocking third-party cookies, and Google plans to phase them out by 2022. Cookies have long been relied on to link customer identities across various channels and assets and are critical to a deeper understanding of customer behavior that ultimately drives a better brand experience.
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08 June 2020Time to Reconnect by Doug Ross (NWIndiana Business)Read more...For every economic downturn, there’s a recovery, and experts say lulls are the best time to plan for the bounce back.
Staying at home doesn’t mean standing still, experts said. Nor should it mean ending marketing efforts.
When you work with G7, there is a personal relationship that is established. We have become family and are not just another account. They really care about us and want to help.
Jeff Quinn - Haire Group
G7 understands our distinct challenges. They eagerly dive in headfirst to meet our needs. Their strategy, technology and creative acumen always fuels uncommon ideas that succeed.
Kay Ball - Elkhart General Hospital Foundation
Group 7even is so responsive and proactive that we don’t feel like they are an outsourced relationship, rather our internal marketing department.
