• Elevating Innovation and Redefining Growth Strategies
    08 July 2024
    Elevating Innovation and Redefining Growth Strategies
    At Group7even, we thrive off diet Coke, so how fitting to write a blog about Coca-Cola and how they elevate innovation and redefine growth strategies. In the evolving world of consumer preferences, staying ahead means more than just introducing novel products.
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  • AI in Marketing: Transforming Strategies in the Digital Age
    12 April 2024
    AI in Marketing: Transforming Strategies in the Digital Age
    Integrating Artificial Intelligence (AI) into marketing strategies represents a seismic shift in how brands engage with their audience. For those immersed in the marketing industry, understanding the impact and potential of AI is not just an advantage; it's a necessity for staying relevant in an increasingly competitive landscape.
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  • The Power of Video Marketing: Capturing the Digital Audience
    15 March 2024
    The Power of Video Marketing: Capturing the Digital Audience
    In today's fast-paced digital world, video marketing has emerged as a pivotal strategy for brands aiming to captivate and engage their audience. With the increasing consumption of video content across various platforms, understanding and leveraging video marketing has become essential for anyone in the marketing industry.
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  • SEO in Marketing: the Unseen Backbone of Digital Success
    08 February 2024
    SEO in Marketing: the Unseen Backbone of Digital Success
    In the ever-evolving digital landscape, Search Engine Optimization (SEO) remains a cornerstone of marketing. It's a complex yet fascinating world where the right strategies can elevate a brand from obscurity to online prominence. For those in the marketing industry, understanding the intricacies of SEO is not just beneficial – it's essential.
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  • What We Want Our Clients to Know About Marketing
    12 January 2024
    What We Want Our Clients to Know About Marketing
    In the dynamic landscape of marketing, keeping up with trends and strategies is essential. Our clients, who are the backbone of the marketing industry, need to be well-informed and adaptable. Group7even is committed to guiding clients through the ever-evolving maze of marketing. Here, we unveil some invaluable insights that every client should be aware of.
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  • Thriving in Economic Slowdowns: The Resilient Business Strategy
    09 October 2023
    Thriving in Economic Slowdowns: The Resilient Business Strategy
    Economic downturns, while daunting, often serve as catalysts for innovation, pushing businesses to forge deeper connections with their clientele. Those brands that display adaptability, a customer-centric approach, and a willingness to evolve are the very ones that rise robustly when economies bounce back.
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  • The Rise of Relationship Marketing and Why It Matters
    15 December 2023
    The Rise of Relationship Marketing and Why It Matters
    In the age of digitization, where consumers are bombarded with countless advertisements every day, relationship marketing has emerged as a beacon of personalized connection. It emphasizes fostering deeper, more meaningful ties with customers rather than just pushing for one-time sales. As we delve into this blog, let's uncover the rise of relationship marketing and why it's become indispensable in today's business landscape.
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  • The Business Professional's Rosetta Stone: What People Say vs. What They Actually Mean
    27 July 2023
    The Business Professional's Rosetta Stone: What People Say vs. What They Actually Mean
    Let's face it – the marketing world is filled with polite phrases and euphemisms. Sometimes it's like we're speaking an entirely different language. So, let's decode the hieroglyphics of business jargon and bring you the Rosetta Stone that will unlock the true meaning behind the words. While most of this is a bit tongue-in-cheek, there is power in knowing what is actually being said behind some of these business euphemisms.
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  • Harnessing the Power of Customer Intimacy for Top-Tier Customer Service
    23 June 2023
    Harnessing the Power of Customer Intimacy for Top-Tier Customer Service
    In the fast-paced world of marketing, the holy grail is undoubtedly customer loyalty. Creating an authentic and enduring connection with clients is paramount, and that is where customer intimacy comes in. At its core, customer intimacy is about thoroughly understanding your customers' needs and serving them exceptionally well. For those in the markeitng industry, this strategy is not just an option; it's imperative.
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  • Not Just Another Pretty Ad: Unraveling the Power of Strategy in Advertising
    13 June 2023
    Not Just Another Pretty Ad: Unraveling the Power of Strategy in Advertising
    In the labyrinthine marketing world, every step you take can lead toward success or end in a cul-de-sac of inefficiency. The difference between the two lies in one essential compass: Strategy. As Group7even's President, Michelle Andres, wisely notes, "In the fast-paced realm of advertising, the road to success is paved with strategic intent."
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