• Memorable Messaging
    29 April 2022
    Memorable Messaging
    Do you remember the Oatly commercial from Super Bowl 2021? No? Us Either. Outside of its remarkably terrible jingle, this commercial lacks any of the strategic luster that makes for memorable messaging.
  • Should You Be Using TikTok For Your Business?
    13 April 2022
    Should You Be Using TikTok For Your Business?
    Is TikTok becoming the main platform for marketing?
  • QR Codes- Are they useful?
    28 March 2022
    QR Codes- Are they useful?
    As we are sure you have noticed, QR codes are making quite a memorable comeback in marketing world. The food service industry has welcomed these with open arm as the need for cleanliness has increased over the last two years.
  • The Power of Testimonials
    14 March 2022
    The Power of Testimonials
    In the world of technology, testimonials are an amazing wat to grow your company by word-of-mouth marketing. Sharing what your clients or customers have to say about your company can be very insightful to a potential new client or customer.
  • 17 January 2022
    Vote For Us! 2022 Best of Business Awards
    Each year, we're proud to be nominated as one of the Best Businesses in Northwest Indiana.

    Your vote would mean so much to us in the following categories:

  • How G7 Survived A Global Pandemic
    20 September 2021
    How G7 Survived A Global Pandemic
    A global pandemic was a nightmare for many marketers. With in-person meetings halted, agencies that thrived on relationship marketing were posed to take a heavy hit. How could you nurture existing client relationships (or build new ones??) if you couldn’t even be in the same room together? Surviving the pandemic meant holding on to existing clients and building brand value. Group 7even was able to do just that. We had to step back and understand the impact the pandemic would have on each of our clients. Because we work with a variety of different kinds of companies, we had to adjust accordingly. We braced for significant shifts in strategy and stepped up our digital marketing game. This allowed us to continue to promote products, even if services paused. We identified where we could focus energy, expertise, and funds to provide the most value to every client. By being transparent and flexible, G7 communicated new approaches crucial to keeping our clients while ensuring they kept THEIR customers. What did they need most? What did their customers need most? How could we make sure those needs were met? Michelle Andres, President of Group 7even, noted: "The pandemic presented so many unknowns for the companies we work with. We were very fortunate to have clients that listened to our advice to continue marketing (albeit in different ways with different budgets) to stay connected with their customers. Additionally, we helped our clients navigate changing their business models to focus heavily on digital sales whenever possible. For our clients, the beauty of having G7 as their agency partner was their ability to focus on the other challenges the pandemic presented to their businesses while we handled everything marketing-related. I’m really proud of all of our clients. With no exceptions, all of our clients battled through unprecedented times and came out even stronger than before." By being prepared and proactive, we survived the pandemic unscathed. We also positioned our clients to stay afloat, recover and thrive.
  • Does Relationship Marketing Produce the Best Result?
    19 August 2021
    Does Relationship Marketing Produce the Best Result?
    In 2020, marketing took a backseat for many businesses as they struggled simply to survive. However, as more and more of the country reopens, marketing matters more than ever. And, after a year of extremely limited interaction, consumers are craving connection. Focusing on relationship marketing can very likely be the optimum investment for your brand. Technology can put you in touch with anyone on the planet. But it is not the same as a connection. Like in life, relationships aren’t cultivated with a handshake and smile and then no follow-up. One must continue to check in, help out, listen and adapt to change. Compromise and trust matter just as much in the rapport you build with your customers as it does with your friends. Focusing on short-term transactional marketing may increase sales, but it won’t retain customers. Nor will it increase recommendations and referrals. By prioritizing relationship marketing, your customer retention will increase. In time, your relationships gain strength and longevity, and the more profitable the customers become to your business. These are results of a high emphasis on customer service, customer contact, and focus on product quality. If your brand makes a promise, your brand must keep it. Otherwise, much like life, your consumer goes elsewhere.
  • Top of Mind
    27 April 2021
    Top of Mind

    Top of mind awareness is pretty self-explanatory…..and vital.

    The first brand that comes to your mind when a specific product is mentioned, is probably your favorite, and probably for a reason: IT’S GOOD!

    (Or at least the marketing is.)

    Coffee? Starbucks.

    French fries? McDonalds

    Movies? Netflix

    Phone? Apple

    Top of mind awareness should be a priority for any business. Being top of mind means that consumers not only remember and recognize your brand, but they think of it first over your competitors.

    Take tissues, for example. When you need one, you probably ask for a Kleenex. But Kleenex is just one kind of tissue. See how that works? They are so top-of-mind when it comes to their product, that people literally refer to the actual product by the Kleenex name.

    There are a few key components that are vital to achieving top of mind status for your business:

    Your business must stand out, connect emotionally and be consistent if you want to attract and retain customers.

    Being visible is key to being top of mind. No one can remember you, use you or share about you if they can’t see you.

    An emotional connection with your target audience forms a relationship between your consumer and your brand. By resonating with your audience on an emotional level, you become more memorable. Being memorable puts you two steps ahead of your competitors in the top of mind marketing game.

    Consistency builds trust. Businesses with an inconsistent presence in their marketing fall behind quickly. You must stand out strong and stand out often.

    Yes, your product must be good.

    But at the end of the day, if no one knows about it, it doesn’t matter.

  • We've always done it this way
    18 March 2021
    We've always done it this way

    When it comes to marketing, a common mistake businesses make is settling into the mindset of, “We’ve always done it this way.” However, the same old way of thinking gets the same old results.  Everyone has heard, “if it’s not broke, don’t fix it.”

  • "Good advertising builds sales. Great advertising builds factories." - Bill Bernbach
    11 January 2021
    "Good advertising builds sales. Great advertising builds factories." - Bill Bernbach

    Why is it that advertising seems to get such a bad wrap? More times than I care to count, I have been in conversations where people have described advertising executives as something between a used car salesman and a drug dealer (which always makes for an interesting moment when someone then asks me what I do for a living).