Haire Group has been around a while — forty years to be precise. In forty years, if you’re doing it right, you gain a reputation for doing what you do. So it was no surprise that Haire was known for selling used corrugated machinery. It’s what they did, and they did it well. When they were ready to enter the new machinery market, they enlisted the help of Group7even.

Working alongside Haire management, G7 helped to remold the existing Haire brand into a brand that better represented who they are today and where they’re looking to go in the future. A comprehensive marketing and messaging plan were formed and a new visual language was implemented. And, as we like to say around the office, “It’s going good.”

Logo Design, Brand Launch Strategy, Website Strategy, Website UX/UI Design, Identity Materials, Print Collateral Design, Tradeshow Booth Design