The idea was simple: Create an individually sealed, single-serve hand sanitizer packet that can be placed in a purse, glove compartment, or anywhere you need a convenient, always-on-hand option. Traditional bottled sanitizers are great, but what about those times when you’re packing light (always), or a bottle just isn’t around (too often)? Whether at work, play or school, when you’re on the go, GoCln!


We conducted a thorough brand exploration through market research and identified potential strategic directions. We then applied our findings to an individual packet design and visual language, which was carried through POP displays, hanging packs, an e-commerce website and more.