Cardinal Point provides advanced IT solutions to businesses. For years the company had been known as Iddea Group, but with a change in ownership and significantly altered service offerings, it was time for a brand overhaul. Enter Group7even. We were invited in to assist the new company with naming and branding.

G7 created a new logo and brand standards that more accurately represents what Cardinal Point is today — a strategic and unique IT company with a client-centric business model. The new look and feel were carried throughout all-new identity materials, a new website, and marketing collateral.

Naming, Logo Design, Brand Launch Strategy, Website Strategy, Website UX/UI Design, Email Marketing Strategy, Identity Materials, Print Collateral Design, Content Strategy, Social Media