We've always done it this way

When it comes to marketing, a common mistake businesses make is settling into the mindset of, “We’ve always done it this way.” However, the same old way of thinking gets the same old results.  Everyone has heard, “if it’s not broke, don’t fix it.”

That being said, a business may be getting good results with its current marketing approach. What needs to be considered is whether or not BETTER results can be achieved.


In the hectic, day-to-day business world, relying on a tried-and-true approach is often a harmless, natural course of action. It's easy to get caught up in the motions. To make matters even more complex, it may be true that the current tactic is, in fact, working. This is not to say that you shouldn't learn from past success (and failure). However, simply settling for past success can lead to stagnation.  When companies embrace change, they maximize their potential.


At Group 7even, we view and recognize change as a way of evolving a client’s marketing plan to not only fit the current trends but to thrive and succeed in surpassing past successes. If your marketing isn’t evolving, chances are your competitor’s are.  By the time you notice, you’re already one step behind.


Instead of, “We’ve always done it this way”, let’s try, “What can we do better?”


By staying ahead of the trends, embracing change and reinventing your approach, your business can come out on top every time.