Cardinal Point Technologies

  • Client: Cardinal Point Technologies
  • Webpage:
  • Category: Branding & Outsourced Marketing

Cardinal Point provides advanced IT solutions to businesses. For years the company had been known as Iddea Group, but with a change in ownership and significantly altered service offerings, it was time for a brand overhaul. Enter Group 7even. We were invited in to assist the new company with naming and branding.

Group 7even created a new logo and brand standards that more accurately represents what Cardinal Point is today — a strategic and unique IT company with a client-centric business model. The new look and feel was carried throughout all new identity materials, a new website and marketing collateral.  


A new logo and color pallet became the cornerstone to our rebranding efforts.

We created an intuitive website that captures the essence of what it's like to work with Cardinal Point.

Explaining IT services can be tough work. We crafted a robust capabilities piece that lays out these complicated product offerings in plain and concise language.

A website should be designed to get users to the information they need as effortlessly as possible.