Sour Punch

  • Client: Sour Punch
  • Webpage: sourpunch.com
  • Category: User Interface Design and Development

As candy enthusiasts, we were already familiar with Sour Punch when they reached out to Group 7even. Our agency was enlisted to create a lifestyle-driven website that felt like the well established Sour Punch packaging. Photos taken at Sour Punch’s many public events add a lively and active aesthetic.

Heavily promoting the #PUNCHUP hashtag, the site is social media-centric and encourages users to follow their favorite candy on their favorite social networks. An online shop makes it possible to purchase Sour Punch from anywhere while store locator functionality makes finding the candy in your area a snap.

 

Product macro shots show Sour Punch's texture while lifestyle photography adds an active flair.

That looks like a deliciously sour video game. We'll play winner.

Store locator functionality makes finding Sour Punch candy near you a snap.

Even the shopping experience offers opportunities to share your favorite Sour Punch products via social media.