IKORCC

  • Client:IKORCC
  • Industry: Carpenters Union¬†
  • Category: Outsourced Marketing Department

The Indiana/Kentucky/Ohio Regional Council of Carpenters (IKORCC) represents more than 32,000 professional tradespeople in Indiana, Ohio, Kentucky and parts of West Virginia and Tennessee. The council works with more than 30,000 contractors, helping them find the best possible talent for their projects.

The IKORCC tapped Group 7even to develop and implement a marketing plan to raise awareness about their organization and the good work it does within the community. Through a variety of media, the IKORCC continues to educate the community about its mission, values, training programs and extensive volunteer service.

 


Far from being a big faceless organization, the IKORCC represents very real individuals who live and work in the community. Many of our ads focus on this individuality.

The Builder is an email publication that works to keep members and advocates up-to-date on recent happenings within the organization.

The leave-behind brochure Group 7even created offers a direct and impassioned rundown of who the IKORCC is and why it matters.

The above ad was placed in the Louisville Bats program.