United Way of Porter County

  • Client: United Way of Porter County
  • Industry: Nonprofit
  • Category: Strategy, Collateral Design

United Way of Porter County (UWPC) is a nonprofit organization serving Porter County, Indiana. Their mission is to lead, unite and inspire in order to improve lives. United Way invests in three core strategies: education, financial stability and health, and helps nearly 40,000 Porter County residents each year.

United Way enlisted the help of Group 7even to concept and roll out their yearly giving campaign. Speaking to the aspirations of the community, we created a campaign centered around the headline “IMAGINE WHAT WE CAN DO.” By giving to United Way, patrons could ensure their money was being invested locally by local agencies.

 

We created a headline that invokes hope and encourages the community to come together.

The campaign brochure was distributed to potential donors.

Imagine if everyone in the community could access a quality life.

Case studies provide context to where and how donations will be distributed.

Posters encouraging donations were created with the campaign slogan and included various community leaders and business owners.