My 211

  • Client: My 211
  • Category: Branding & Collateral Development

2-1-1 is an information service that provides referrals to callers who are seeking assistance. Their mission is to quickly and efficiently connect people with the resources they need. Group 7even developed a look and feel that not only made 2-1-1 approachable but also helped remove the stigma of calling and asking for help.

This look was extended throughout all 2-1-1’s marketing materials, including online, posters, brochures, flyers, etc. On the strength of Group 7even's marketing materials, 2-1-1 was able to extend their reach, growing exponentially and expanding into multiple counties. More people helped means a stronger community.

 

As one piece of the awareness campaign, this brochure presented the types of information a person can gather from 2-1-1.

Providing the community with the tools needed to raise awareness was paramount to the success of our efforts.