Economic Development Corporation of Michigan City (EDCMC)

  • Client: EDCMC
  • Industry: Economic Development
  • Category: Strategy, Collateral Design, Ad Design

Michigan City, Indiana sits along the southern most tip of Lake Michigan. Approximately 50 miles east of Chicago and 40 miles west of South Bend, Michigan City is experiencing notable growth and enhanced quality of life. This is in no small part attributable to the Economic Development Corporation Michigan City (EDCMC).

Group 7even worked with the EDCMC to craft a look and feel for their marketing communications that spoke to three target audiences: business decisions makers, site selectors, and community investors. The annual reports we’ve created serve not only as a statement to the previous year’s growth, but also as a sales tool for prospective businesses. 

 

 

 

Depending on their goals, ads were created to promote Michigan City generally, or to promote specific properties and projects.