Haire Group

  • Client: Haire Group
  • Webpage: hairegroup.com
  • Category: Outsourced marketing department

When Haire Group approached Group 7even, it had been selling pre-owned machinery for over 30 years and was evolving into a new machinery provider. Being known as the “used guys” for years was a hurdle Haire Group needed help getting over.

After developing a comprehensive marketing and messaging plan and rebranding Haire Group completely, Group 7even has helped elevate the Haire Group to a Tier 1 status as a key player in the new machinery market.